Siblou… and the journey continues.

Since its first steps in 1996, Siblou has been dedicated to provide its customers with a wide range of quality seafood products and an exceptional service.

Siblou’s journey has been a challenge: a challenge to deal with a commodity as vulnerable as seafood, a challenge to insure reliable and consistent supply, a challenge to continuously cater and develop truly superior products to meet the requirements of increasingly sophisticated consumers despite their cultural differences and habits.

With expertise and research, we have established very rigid purchasing standards & specifications as well as a Q.C. (Quality Control) system ensuring that only the finest and freshest seafood from prime fishing areas around the globe is marketed under the Siblou brand. Most of the facilities involved are EU approved and supported by H.A.C.C.P. in order to guarantee consistency in quality.

Thanks to the efforts and continuous support of a network of international suppliers, scattered over the five continents, united with the common commitment to quality, thanks to a dedicated team in our facilities’ in Lebanon, Vietnam, China, India, and Poland, thanks to a family of distributors, professional people with reliable resources, well established in their market & already offering a wide portfolio of multinational brands, we have set strong foundations for our global expansion. We thank them all for their commitment and devotion.

Now that first steps are far behind, Siblou’s maturity was reflected in its logo uplift. Siblou new logo shows more volume and enhanced legibility while preserving its spirit. A more general facelift became a necessity to confirm Siblou’s leadership of its category in innovation and design: packages follow a more innovative trend enhancing the brand architecture and preserving its identity. Gradually, the product range rejuvenation followed to expand and diversify in depth existing ranges to meet today’s segmented consumer demand.

Despite cultural differences, more than 400 million consumers can enjoy Siblou products in over 27 countries in the Middle East, Africa & Europe. With over 90 SKUs, Siblou is leading the seafood retail category in most of the markets it penetrated.


Future vision and mission statement

Our aim is to develop Siblou as an international leading seafood brand in the retail world. Siblou can lift this difficult challenge thanks to its flexibility and its proven ability to cross borders and bridge cultures. With its commitment to continuously develop new and innovative products that meet the culinary requirements of a changing world, Siblou hopes to deliver the best by getting connected only with the best.