To cover Europe conveniently, Siblou needed to have its own operation. Poland, a recent member of the EU and a fast growing market for all sorts of products seemed to be a very promising base. Profood Warsaw was created to cover the Polish market at a first stage and serve as a platform for the rest of the European continent in the near future. Siblou presence at Polagra was an important step to mark the launching of the Siblou range in Poland.